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LYSOL, FOR YOUR DIRTY WORK
Gold Graphis New Talent Annual 2019
Insight: Cleaning is usually associated to something boring and woman focused.
Idea: Through a catchy song that has the title of the message, we wanted to communicate that with Lysol cleaning is fun, is not only for women and most importantly is for your dirty work.
AD: Paola Delgado CW: Amber Jolley CAM: Michael Cosac Naify