FRESH IS A MASTERPIECE
Offering fresh products at a grocery store is a massive responsibility. For Albertsons, it’s a masterful composition where every step from farm to table happens at the right time on the right note.
That’s why we decided to represent every step of the Albertsons fresh process, like the inspections at the farm, the inspections at the distribution center, the transportation to the store, by different instruments.
This campaign also runs for banner stores like Acme, Pavilions, Safeway, Tom Thumb, Star Market, Shaws, Randalls, Jewel-Osco, Carrs, Albertsons and Acme.
Art Director: Paola Delgado
Copywriter: Kelsey Lundstrom
Senior team: Mollie Coyne and Josh Clayton
Creative Director: Craig Schlesinger
ECD: Seth Jacobs
Music composer: Jonny Greenwood (YES, from Radiohead)
Director: Simon Ratigan