CAMPAIGN 1:
THE BIG O BINGO

Even today, female pleasure remains taboo and poorly understood. Many women grow up thinking that pleasure is something that they need to give to men- and not something they can strive for, on their own. We needed to find a way to change this. It's important for young women to educate themselves on what they enjoy and what they don't.

So we created The Big O Bingo - a lighthearted game that normalizes female masturbation and empowers women to become their own sexual partners. It gets them to realise that orgasms aren't just a bonus  - they're a right. (Plus, they feel amazing!)

CAMPAIGN 2:
THE CLIT CATCH UP

We were asked to challenge the ideas around female pleasure and sexual wellness. But to understand female pleasure, we need to understand the organ responsible for it i.e. the clitoris. From a complete absence in anatomy classes to a misrepresentation in media - the clitoris is largely ignored. This cultural ignorance is the primary reason for the orgasm gap. #TheClitCatchUp shines the spotlight on the clit, starting a conversation that gets women to realise that there's more to their bodies, and to their sexual pleasure, than they had thought. 

CW: Rhea Kumar
AD: Paola Delgado

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