The city of the uninsured

Can you imagine a city where its habitants find the daily tasks so dangerous they have to overprotect themselves?
How would taking your family out for a ride be?
Or what happens if a light bulb were to break?

Welcome to Nürnburg, the City of the Uninsured.

Agency: DDB Berlin

Creative Lab Winter ‘19:
AD: Paola Delgado Cornejo
CW: Erica Yoshimura

Featured in Horizont

 
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Storyboard Scribbles

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