BE THE STAR OF YOUR OWN MOVIE
Winner The Pitch workshop Fall 2018 MAS SF
Insight: People crave engagement with stories, but they watch movies passively at home and in theaters.
Idea: What if NVFF billed itself as the 360 movie interaction experience?
CW: Will Martin ST: Tasha Peláez
Instagram Posts - Cinemagraphs
InstaStories / OOH
To get Bay Area millennials to engage with NVFF content and increase attendance we created a campaign that doesn’t have the face of any model or actor to make our target place themselves into any ad playing with the concept of “Be the star of your own movie.”
Twitter Trivia
To convince #FilmTwitter that NVFF is worth attending we engaged in their love of games.
WAZE
Hyper targeted Ads in Waze through a trailer that intrigues people to be the star of their own movie/experience in NVFF.
