The hidden campaign that reveals the future

The concept of Transhumanism explores how the human race can further evolve with the help of science and technology. And that's exactly what Black Mirror's new season is all about. 

So, how do we utilize the show's dark satirical tone to remind people that the line between humans and robots is blurring? 

By hijacking the test that makes that distinction. 

To promote Black Mirror's fifth season, Netflix will disguise ads as common types of CAPTCHAs (completely automated public turing tests to tell computers and humans apart) and hide them around the internet to creep people out. Just a tiny bit. 

Each captcha will lead to an ad for Black Mirror that links through to Netflix where users can watch the series.