POSTMATES RECOMMENDS

People usually snack more when they watch shows late at night. To launch their new late night delivery feature, Postmates will partner with Netflix to offer the perfect food pairings to go with people’s favorite shows.

AD & CW: Paola Delgado & Joy Kim

THE FEATURE

Postmates Recommends will work using second screen technology. Hungry binge-watchers will be able to Postmate a customized menu based on the show they are about to watch. By scanning the code with their phones, they can choose a menu or snack. Once the delivery is done, these hungry binge-watchers will be able to see when in their shows their food will arrive.

SOCIAL

For social media, Postmates will have ads that play with the titles of the most iconic Netflix original shows mixing them with food to raise awareness about the partnership. (Click on the image for details)

Along with the other activities, move nights in the park with Postmates truck will be launch to run for 1 month during the weekends. This will also help to let people know about the new partnership.